Get your listeners "in the groove" with the perfect mix of cool and HOT!

Each hour of The BOULEVARD mixes a deep list of uptempo contemporary jazz recurrents and gold with the best of today's R&B to create a stimulating vibe that energizes active 25-44 adults and appeals to upper demos.

The 'smooth jazz' formula used at most stations draws on an eclectic mix of pop, jazz and burnt-out top 40 R&B gold. The BOULEVARD fomat counter-programs this by pairing proven contemporary jazz titles with current R&B hits to add freshness AND familiarity that urban-influenced upper demos will prefer.

The BOULEVARD mixes popular R&B with a smattering of album cuts and high-profile neo-soul to create a contemporary soulful vibe with appeal to variety-oriented music junkies. Proven R&B currents, recurrents and gold titles add tempo, familiarity and sentiment for pop-oriented listeners.

Categories containing the most familiar titles are placed strategically in the music clock to counter-program spot breaks and other weak points in your competitor's program hour.

The mass appeal of The BOULEVARD among upper demos and its suitability in all environments makes it a perfect tool to compete for office, drive-time or weekend listening, or to counter program a ballad-intensive, quiet storm formatted station.

The depth and variety of The BOULEVARD library and playlist is dictated by the competitive nature of your market.