Contemplating a "different direction" for your station in 2007?

Don't throw the baby out with the bath water — build on your existing R&B-oriented cume with one of three fresh, exciting uptempo programming format approaches offered by TonyBear.com. Shoot the gap between the sleepy, ballad-driven, older-skewing "adult R&B" approach and the hip-hop direction that can alienate your core audience and advertisers.

Having trouble selling your rap/hip-hop product? Air a more mass appeal format and generate the crossover audience your ad prospects need — program a City Life soundtrack.

NEXT: Take back YOUR audience - one quarter-hour at a time