Take
back YOUR audience - one quarter-hour at a time
Cut down
the upper demo numbers you are giving up to competitors
- program an energetic music format that
appeals to the mature yet contemporary, urban-influenced
25 - 44 women and men who have out-grown the presentations
found
on today's hip-hop/rap stations, but want to hear more than
slow jams and oldies. The "City Life Soundtracks" serve
active adults who want stimulating radio which contributes
their quality of life.
The trend
in today's radio listening is away from safe, predictable
background stations. Launch one of the "City Life Soundtracks" and
bring the "oh WOW!" factor back to your radio station.
NEXT: Get
your fair share of ad and promo dollars
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